What are the common features of SEO Software that small businesses need? What are the benefits of SEO Software to small businesses? Why do small businesses need SEO Software? The difference between ranking at the top of the 1st page (28.5% CTR) or at the bottom of the 1st page (2.5% CTR) can be a difference of hundreds or even thousands of clicks each month depending on the search volume around your keywords. That’s why the position in search results is so important. As we know from several industry studies into user behavior on Google, including this one from Sistrix, over half of all Google users click the first 3 results on Google (a combined 55.2% CTR). When you think about what small business owners care about – leads, sales, conversions – all of these valuable actions start with website traffic.įor many small businesses, their success in generating leads and sales online is dependant on traffic landing on their website from a Google search. Google is basically the doorway to the web’s content. Of those 93%, the vast majority (92%) start their search on Google. According to recent research from BrightLocal, an incredible 93% of online experiences begin with a search. Small businesses need to invest in Search Engine Optimization (SEO). In Digital Marketing, Featured, SEO Concepts
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